Giforade
Author: HQGStudios
Category: posters
Date: January 13, 2023
Giforade
This was a project we managed for a Super Bowl promotion for Gatorade. The edits were uploaded to the giphy.com platform.
We won a couple of awards for this promotion. Also below are just a few of my favorite ads from the campaign.
Awards
2018 Cannes Lions
Bronze Lion // Social & Influencer // Food & Drinks
Bronze Lion // Entertainment // Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment
Shortlist (x6)
The Results
Giforade was a massive success. All of the following was a achieved with a very small media buy.
-
Over 200 branded GIFs created. Launched the day before the Super Bowl.
-
118 Million Views in a Single Day. (More than the Super Bowl itself)
-
Most views in a single day by a brand on Giphy ever.
-
From non-existent to a Top 10 Brand on giphy in a single day.
-
Nearly 80% of the views were earned organically.
-
Up to 420,000,000 views within 8 weeks of launch.
Awards
2018 Cannes Lions
2018 Clio Awards
- Bronze Lion // Social & Influencer // Food & Drinks
- Bronze Lion // Entertainment // Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment
- Shortlist (x6)
- Gold CLIO // Direct // Social Media
- Silver CLIO // Social Media // Single Platform Campaign
- Bronze CLIO // Partnerships & Collaborations
