Author: HQGStudios
Category: posters
Date: January 13, 2023

Giforade

This was a project we managed for a Super Bowl promotion for Gatorade. The edits were uploaded to the giphy.com platform. 
We won a couple of awards for this promotion. Also below are just a few of my favorite ads from the campaign.
 
Awards
2018 Cannes Lions
Bronze Lion // Social & Influencer // Food & Drinks
Bronze Lion // Entertainment // Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment
Shortlist (x6)
 

The Results

Giforade was a massive success. All of the following was a achieved with a very small media buy.

  • Over 200 branded GIFs created. Launched the day before the Super Bowl.

  • 118 Million Views in a Single Day. (More than the Super Bowl itself)

  • Most views in a single day by a brand on Giphy ever.

  • From non-existent to a Top 10 Brand on giphy in a single day.

  • Nearly 80% of the views were earned organically.

  • Up to 420,000,000 views within 8 weeks of launch.

Awards

2018 Cannes Lions
2018 Clio Awards
  • Bronze Lion // Social & Influencer // Food & Drinks
  • Bronze Lion // Entertainment // Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment
  • Shortlist (x6)
  • Gold CLIO // Direct // Social Media
  • Silver CLIO // Social Media // Single Platform Campaign
  • Bronze CLIO // Partnerships & Collaborations
Giforade
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